
Harness the power of the Crowd. Photo by
Spuz via Flickr
The New York Times published on July 18 an article by Steve Lohr about how focused diverse thinking can become a competitive advantage for an organization. He is talking about "open innovation," which has been variously described as crowdsourcing, the wisdom of crowds, collective intelligence and peer production.
After analyzing recent research he concludes that "open-innovation models succeed only when carefully designed for a particular task and when the incentives are tailored to attract the most effective collaborators." He contends that "Open-innovation models are adopted to overcome the constraints of corporate hierarchies. But successful projects are typically hybrids of ideas flowing from a decentralized crowd and a hierarchy winnowing and making decisions."